By way of elegant blogger Rebecca Clay Haynes, this question: "What accounts for the enduring appeal of vampires?"
She asked this question on her Facebook page, and, among several comments, attracted this Iron John-style assessment:
The more divorced we get from our primal, pagan, animal, dark, shadow side, the more "civilized", the more "in our head", "out of touch with our bodies", "sexually repressed", etc., etc., the more appealing is the mythology of an external, evil, amoral, blood-sucking, primal being drawn to us, to enter us, fang first.
This may have been true from about 1946 to about 1963, but I don't think anyone can argue that we are out of touch with our bodies or sexually repressed today. We are among the most puritanical and yet sexualized societies ever to hit the earth. You can't escape sexual imagery, language, politics, or anything else sexual if you are in any way a consumer of popular culture. I'm pretty sure we are in touch with our primal-- selfish, fearful, pleasure-seeking, survival-oriented-- selves. We have never not been, some folks' mid-twentieth century desire to the contrary notwithstanding.
I am an interpreter of particular stories in particular contexts, and for this phenomenon I very much consider the target audience.
For the Twilight series of books which is currently holding the attention mostly of young girls and women-- and some of their mothers-- the appeal has nothing to do with vampires, and everything to do with the classic (American?) female desire for the bad boy. Here also you get the double whammy of a bad boy, Edward, who is actually chivalrous and honorable, which is a lethal (so to speak) combination for romantically-inclined girls and women.
But there is also the component of blood. For adolescent girls who are just getting familiar with the reality that blood will be in their lives on a monthly basis-- and that there will be a relationship between that and sexuality and childbearing-- I could see an erotic fascination with vampires.In the trailer for New Moon, for example, the central scene is the one in which the heroine Bella cuts her finger, and a vampire goes crazy over the droplets of blood that come out. I have the impression that many girls would appreciate a story in which men are more attracted than repulsed when women bleed.
In this context, the title "New Moon" makes complete sense.
As to the more universal appeal of vampires-- I don't know that there is one. Many international stories are mirrors, reflecting back the tensions and ambiguities with which an individual or culture dominantly identifies. I did a quick search of scholarly literature and found, for example, that the original Dracula by Bram Stoker may have addressed the colonial British fear of interracial marriage.
BTW, I have not seen New Moon yet, though one man at least has. The two young ladies in my life did so on opening weekend, and both pronounced it good. When I asked my thirteen-year old if she liked Taylor Lautner, the werewolf character with the bare chest, she clammed up. Nary a smile. "Your silence speaks volumes," Dad said. Later on she allowed as to how he might have been somewhat attractive. She always did want a dog around the house.







